Personal Branding

OVERVIEW

Throughout my four years in the Visual Communications Department at the S.I. Newhouse School of Public Communications, I’ve been tasked with designing and re-designing my personal branding three times. It has gone through many iterations as my vision of who I am as a designer has evolved over the years. However the evolution also reflects my growth as a designer, from a timid freshman to a bold, confident senior who is ready to conquer the world/

When designing my current personal branding, my biggest inspiration was my vision statement, “Adding magic to your designs.” I wanted to create a symbol that mimicked the “magic” element that my previous personal branding lacked, which is why I chose the three twinkling stars to represent myself. Each star represents a certain quality that I see in myself as a designer — humbleness, a challenger, and a team player.

I market myself as a designer with a vivid imagination who aims to create unique artwork that feels like it was made using magic, and I think this iteration of my personal branding reflects that.