The Good Bean Mexicali

OVERVIEW

The Good Bean wanted a series of e-commerce assets for their newest flavor, Mexicali, that aligns with previous graphics while staying true to the brand. Their main goal was to emphasize the tastefulness and convenience of the product.

I wanted these assets to reflect the bold, fun energy of The Good Bean branding and packaging. This project challenged me as a designer because I was tasked with having to create graphics that looked like photographs using separate pieces of stock imagery which I’d never done before. I wanted each graphic to look distinct on its own but cohesive when viewed together. Through different uses of color and introducing pieces from the packaging that could be used in a variety of ways, the cohesion was successful.

The Good Bean also requested a desk-drop paper that would promote Mexicali, its convenience and benefits, and where it can be purchased.